Customer Relationship Management On the Cheap
Posted by Alison Boons on Mon, Aug 17, 2009 @ 03:12 PM
We came across an article on computerworld.com that we think you will find to be informative;
CRM On the Cheap: 5 Strategies That Backfire
Your company knows that it wants a serious CRM system. But the CFO, nervous about the costs, starts to suggest strategies that could keep things under control.
Meanwhile, you know the implementation team has some ideas that go in a completely different direction.
How can you manage executive expectations that may be based on misinformation? This two-part article will cover common traps that you should avoid, followed by advice on the best ways to save some real money. Although the article focuses on Salesforce.com, nearly all of the advice applies to any modern SaaS CRM or SFA system.
To read the full article; http://www.computerworld.com/s/article/9132172/CRM_On_The_Cheap_5_Strategies_That_Backfire?taxonomyId=154&pageNumber=1&taxonomyName=Servers%20and%20Data%20Center