The Upside Of A Recession: 'The Dumbbells Cut Back... ERP
Posted by Glen Mund on Mon, Mar 03, 2008 @ 03:39 PM
By Robert Croston & Patrick Cahill, RainToday.com
The market drops 370 points in a single day, corporate earnings disappoint & housing prices continue to sink. We are in uncertain economic times. We may be in a recession right now, or could slip into one next week....or next month.
As optimists, we don't like forecasting difficult economic times. But, even optimists have to come to grips with the realities of our uncertain marketplace.
With economic anxiety looming, many of our clients are aksing: how should I position & market my firm in the year to come? Assuming yours is a healthy company, here are our general recommendations.
The Cumulative Power of Marketing
The laws of marketing never change, even in a recession. In fact, if played correctly, they can compound in your favor. Marketing, in any economic environment, is about sustained & integrated activity.
Like the principle of compound interest, a little investment, applied consistently, will pay great dividends down the road. There are of course short term benefits - marketing assists in generating immediate sales - but the real power of your marketing program is cumulative. This cumulative effect drives awareness & ultimately preference in your service so, at the elusive time of need, your prospect thinks of you first.
A sustained marketing effort will help ensure that your pipeline is consistenly replenished, leads are properly nurtured, and your market presence is maintained.
To read the rest of the article, click here: http://www.raintoday.com/pages/3309_the_upside_of_a_recession.cfm?broadcastID=993&linkID=17426&ID=74917
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